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Business Adventures
Get Free Ebook Business Adventures
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"Business Adventures remains the best business book I've ever read." - Bill Gates, The Wall Street Journal
What do the $350 million Ford Motor Company disaster known as the Edsel, the fast and incredible rise of Xerox, and the unbelievable scandals at General Electric and Texas Gulf Sulphur have in common? Each is an example of how an iconic company was defined by a particular moment of fame or notoriety; these notable and fascinating accounts are as relevant today to understanding the intricacies of corporate life as they were when the events happened.
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Audible Audiobook
Listening Length: 16 hours and 53 minutes
Program Type: Audiobook
Version: Unabridged
Publisher: John Brooks
Audible.com Release Date: January 24, 2018
Whispersync for Voice: Ready
Language: English, English
ASIN: B079GRCGQ7
Amazon Best Sellers Rank:
I had heard, as I think everyone else has, that Business Adventures was a favorite book of Bill Gates and Warren Buffet. I read the ebook, and I understand a print version will be forthcoming in September.This book makes me feel as though I'm sitting at the knee of my grandfather, listening to wise recollections.A writer of articles in the 1950's and 1960, many for the New Yorker, the author intelligently and thoughtfully steps through 12 events, one per chapter.At first I thought perhaps I was particularly dense and wasn't getting the message. What held these stories together? Eventually, I realized that the author is not driving home a point, selling anything, or giving advice. His observations leave room for the reader to consider events, their connections, their parallels to today, the importance of character, and the question of morality in business. It was refreshing not to be told what to think.I enjoyed the stories of Ford's Edsel, Piggly Wiggly, Xerox, Goodrich vs Latex.The chapter on the federal income tax is particularly relevant, given the wide-spread debate about taxes and modern conversations about the 1%.John Brooks' perspective is firmly rooted in the past, when the book was written, and provides readers opportunity for a sense of omniscience since we can consider ramifications the author himself could not be aware of, at that time.Times may change. People do not.
The book details twelve stories from the business world, mostly occurring in the 1950s and 1960s. These stories cover such subjects as the infamous failure of the Ford Edsel, the experience of a few large companies' stockholders meetings, the rise of Xerox, a particularly fluctuating market in May 1962, among others.For the most part, I found this book to be quite an interesting look at various business and financial stories. The author is quite thorough in his descriptions and also looks at several of the people involved. In some cases, he seems to have actually interviewed several of the individuals involved in these stories.The only real criticism I have is that the twelfth story, covering attempts by bankers to save the British pound in the 1960s, was extremely long-winded and somewhat difficult to follow.Overall, I thought this book was a good look at some interesting stories from the business world. I would recommend this book to those interested in business.
I originally purchased this book because of Bill Gates' affinity towards it, and I must say, "Business Adventures" did not disappoint. Each story is a rich tale given in eloquent prose by John Brooks about the machinations of industry and the men who controlled it in the 1950's and 1960's. It's amazing to see the parallels of today's market through the pages of this book. Everything is so cyclical. I guess there really is nothing new under the sun.
I must confess: I bought this hoping for insights on better investments. That it was not. It WAS a well researched, exceptionally well written collection of historical events in the world of business and finance. The final chapter, on foreign exchange, was as gripping as any mystery novel. I really enjoyed it.
I’m really not sure why this book is still heralded. It’s extremely dated and frankly, not that insightful. If you’re younger than 70 and have been in business or are a student of business, you can skip this.
Not your typical business book as you must dig for the lesson from each story. That can also be a good thing as it challenges and develops your thinking process. The author is a very talented writer and while the stories are a bit dated, most pull you into a specific sphere of the business world very quickly. It is up to you to learn from that point on what the best lesson is from each as you get an interesting insider look into a myriad of business and government vignettes.
A great collections of some amazing business events from the 1960's. Truly timeless in their appropriateness in a business context. I highly recommended this book to anyone interested in business and ethics to a large degree.
I bought this book knowing it as one of the classic, must-have business books. Actually, I bought it because Bill Gates thought highly of it. Well, you actually do learn a lot from the book, and the stories are very interesting. This book can prove to be a very inspirational piece, and motivational too. I would recommend this book for young adults, as they start to venture in the business world, you never know what you can learn from reading a nice book.
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